My name is Joseph Orr and I am a New York City brand designer and digital experience professional. I’m someone who thinks strategically and executes across every aspect of print and digital.
My skillset is unique, because I not only help companies develop their name, brand story and visual system, but also gain visibility through responsive website, software and mobile application design. I also help companies grow their digital footprint by building online marketing campaigns through SEO, Pay Per Click Advertising and Insights Marketing.
With more than 10+ years of experience, I have partnered with consulting companies such as HA Roth Consulting and PS212, and leading companies and non-profits like Fluor, Hackensack Meridian Health, Consumer Bankers Association, Hire Counsel, Civil War Trust and Sona Systems to design visual systems and sophisticated digital marketing solutions.
As a consumer myself, I deeply care about the brand experience, and am passionate about products and services that deliver on their promises clearly and succinctly. I’m a firm believer of “simpler is better,” and pride myself on working with agility top of mind.
If you’d like to partner with me on a project to help get your brand or digital efforts on track, please contact me.
Co-Founder & Chief Executive Officer
August 2016 – Present, Greater New York City Area
Lead consultant, strategist, and designer
May 2014 – Present, Greater New York City Area
Lead consultant, strategist, and designer
February 2002 – Present, Greater New York City Area
Integrated Marketing Manager
January 2012 – May 2013, Washington D.C.
Digital Marketing Manager
January 2008 – January 2011, Charleston, South Carolina
IT Network Operations Manager
July 2006 – January 2008, Greenville, South Carolina
BA in Fine Arts
AAS Computer Engineering
If we can really understand the problem, the answer will come out of it, because the answer is not separate from the problem. - J. Krishnamurti
My brand strategy and positioning process fuses insights, interview findings and transformational thinking to develop the overall “big idea” and tone of the brand, along with its key drivers that make it stand up and stand out. This process can include mission, vision and values development, as well as the creation of brand purpose, values, messaging, naming and tagline development and brand architecture.
Brands, like people, speak and look a specific way – they have a personal image, and can be identified and behave as expected. I offer logo and visual identity system services, as well as tone of voice and brand guidelines to define and help you manage your brand for consistency. My services also include general graphic design as it relates to connecting touch points and other on and offline applications.
The web is constantly evolving, and customers are spending less time deciding what to buy – so creating a connected, intuitive experience is paramount. My web and digital experience work not only takes into account the competitive landscape in a client’s category, but also the trends that get people clicking. I offer user-experience (UX), user-interface (UI) and information architecture (IA) services, as well as responsive website and mobile design.
The driving factors that promote top organic search rankings are more complex than ever. Algorithms that once focused on keywords are now all about the user – how visitors value and share and interact with your content. My SEO approach starts with a deep dive into your world to understand your target customer segments, and ends with a highly targeted plan that gets the right traffic to your site. Similarly, with Pay Per Click (PPC), I use sophisticated keyword research that provides the foundation for ongoing refinement, optimization, reporting and analysis.
Data reveals so much about your brand performance, and also your customers. It speaks volumes about your audience and what they want. The real question is, how can you make data work smarter? In today’s digital world, data equals money, and the companies who understand how to capture and assess data will be the ones who win. I offer comprehensive web, audience and attribution analytics services to help clients track and optimize ROI.
Advertising Education Foundation
American Chestnut Foundation
Breaking the Wall Productions
Christian English, LTD.
Civil War Trust
Clarke County Public Schools
College of Charleston
Consumer Bankers Association (CBA)
Council on Foreign Relations
Hackensack Meridian Health
HA Roth Consulting
Hire Counsel / Mestel & Co.
Image Media, Inc.
Matthew P. Schwartz
Mirman Markovits & Landau PC
Morgan Allen Platt Foundation
Quogue Club at Hallock House
Ray Gernhart and Associates
Rose & Company
Schwartz Sladkus Reich Greenberg Atlas LLP
Sona Systems, LTD.
The War Horse
I’m currently open to client and partnership opportunities. If you’d like to work with me or have a general inquiry, please contact me via phone or email.
261 Madison Ave., New York, NY 10016