Joseph Orr | Brand Strategist, Designer, and Digital Experience Marketing Consultant
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Joseph Orr is a New York City brand designer and digital experience professional who thinks strategically and executes across every aspect of print and digital marketing communications.


Joseph applies his exceptional combination of skills to not only helping companies develop their name, brand story and visual system, but also gain visibility through responsive website, software and mobile application design. He also helps companies grow their digital footprint by building online marketing campaigns through SEO, Pay Per Click Advertising and Insights Marketing.


With more than a decade of experience, Joseph today partners with consulting companies such as HA Roth Consulting and PS212, working on leading corporations and non-profits like Fluor, Hackensack Meridian Health, Consumer Bankers Association, the Advertising Educational Foundation, Hire Counsel, Civil War Trust, the Quogue Club, Sona Systems and several law firms to design visual branding systems and sophisticated digital marketing solutions.


Joseph’s unique background as an entrepreneur, graphic designer and former IT manager for BMW brings a rare combination of creative and technical talent to every opportunity.  He is passionate about products and services that deliver on their promises clearly and succinctly. A firm believer that “simpler is better,” Joseph’s professional style is to work with agility and focus, solving challenges quickly and efficiently while collaborating openly with clients and partners alike.


If you need to get your brand or digital efforts on track, whether as a prospect or a partner, please contact Joseph.


HA Roth Consulting LLC

Director, Branding & Digital Marketing
May 2014 – Present, Greater New York City Area


Co-Founder & Acting CEO
August 2016 – Present, Greater New York City Area

Joseph Orr and Associates LLC

Branding & Digital Marketing Consultant
February 2002 – Present, Greater New York City Area


Integrated Marketing Manager
January 2012 – May 2013, Washington D.C.

College of Charleston

Digital Marketing Manager
January 2008 – January 2011, Charleston, South Carolina

BMW of North America LLC

IT Network Operations Manager
July 2006 – January 2008, Greenville, South Carolina


College of Charleston, 2012

Charleston, SC
BA Marketing & Studio Art

Greenville Technical College, 2007

Greenville, SC
AAS Computer Networking





Learning new digital skills
Long-distance running
Exploring Mexico
Independent films
Drawing, painting, and etching

Capabilities For a Connected Future

Brand Strategy & Positioning

We fuse insights, interview findings and transformational thinking to develop the overall “big idea” and tone of the brand, along with its key drivers that make it stand up and stand out. This process can include mission, vision and values development, as well as the creation of brand purpose, values, messaging, naming and tagline development and brand architecture.

Brand Identity & Visual Systems

Brands, like people, speak and look a specific way – they have a personal image, and can be identified and behave as expected. We offer logo and visual identity system services, as well as tone of voice and brand guidelines to define and help you manage your brand for consistency. Our services also include general graphic design as it relates to connecting touch points and other on and offline applications.

Web, Mobile & Digital Experience

The web is constantly evolving, and customers are spending less time deciding what to buy – so creating a connected, intuitive experience is paramount. Our web and digital experience work not only takes into account the competitive landscape in a client’s category, but also the trends that get people clicking. We offer user-experience (UX), user-interface (UI) and information architecture (IA) services, as well as responsive website and mobile design.

SEO & Paid Advertising

The driving factors that promote top organic search rankings are now more complex than ever. Algorithms that once focused on keywords are now all about the user – how visitors value and share and interact with your content. Our SEO approach starts with a deep dive into your world to fully understand your target customer segments, their habits and consumption patterns and ends with a highly targeted plan that gets the right traffic to your site. Similarly, with Pay Per Click (PPC), we use sophisticated keyword research that provides the foundation for ongoing refinement, optimization, reporting and analysis.

Google Analytics

Data reveals so much about your brand performance, and also your customers. It speaks volumes about your audience and what they want. The real question is, how can you make data work smarter? In today’s digital world, data equals money, and the companies who understand how to capture and assess data will be the ones who win. We offer comprehensive web, audience and attribution analytics services to help clients track and optimize ROI.

  • Branding

    • 12+ Years
    • Naming
    • Brand Positioning
    • Visual Systems
    • Verbal Identity
    • Branded Applications

  • Web/UX Design

    • 12+ Years
    • Content Management Systems
    • Responsive HTML / CSS
    • Information Architecture (IA)
    • Interactive Design (ID)
    • Software Interface Design

  • Search & Digital Marketing

    • 8 – 10 Years
    • Paid Advertising Campaigns
    • Search Engine Optimization
    • Content Creation and Curation
    • Social Media Development
    • Email Marketing Campaigns

  • Analytics & BI

    • 6 – 8 Years
    • Page Performance
    • User Reporting and Insights
    • A/B Testing and Measures
    • Data Collection and Analysis
    • Business Strategy


Advertising Education Foundation
American Chestnut Foundation
Breaking the Wall Productions
Christian English, LTD.
Citihub Consulting
Civil War Trust
Clarke County Public Schools
College of Charleston
Consumer Bankers Association (CBA)
Content Maximizer
Council on Foreign Relations
Craig Branigan
Dick Shippee Communications
Ecrion, LTD.
Fluor Corporation
GT Industrial
Hackensack Meridian Health
HA Roth Consulting
Hire Counsel / Mestel & Co.
Image Media, Inc.
James McCaskill
Malone AirCharter
Matthew P. Schwartz
Mirman Markovits & Landau PC
Morgan Allen Platt Foundation
Munn Rabôt
Quogue Club at Hallock House
Raine Group
Ray Gernhart and Associates
Roots2Ends, LTD.
Rose & Company
Schwartz Sladkus Reich Greenberg Atlas LLP
Silverback Strategies
Sona Systems, LTD.
Spectra Minerals
Terrenus Resources
Vale Jewelry
The War Horse


I’m always open to client and partnership opportunities. If you’d like to work together or have a general inquiry, please contact me via phone or email.

261 Madison Ave., New York, NY 10016

(646) 599-4365