Designing a modern law brand identity, driving new intakes, and advocating for change through digital marketing and PR

Full-Service Marketing

In collaboration with esteemed law firm Kohn, Kohn & Colapinto, our team developed a contemporary brand identity and implemented a comprehensive digital marketing plan across multiple channels. We also provided media relations support for lobbying efforts on Capitol Hill.

Our digital marketing efforts encompassed responsive UX/UI design, search engine marketing, email marketing, CRM automation, and more. As a result of our work, the number of high-quality intakes submitted has increased tenfold and several significant whistleblower laws have been enacted.

CRM Automation

Before hiring Joseph Orr, the law firm faced challenges with keeping track of client intakes and communications. The firm was using spreadsheets, which made it difficult for the various partners to collaborate and stay updated on client progress. To address these issues, we implemented a customized customer relationship management (CRM) solution using HubSpot and a major PGP encryption library. This allowed us to streamline our client intake and communication processes, making it easier for all partners to access and update client information. In addition, we trained the administrator and partners on how to use the customized CRM, which resulted in a significant increase in productivity.