Our firm, in partnership with HA Roth Consulting developed the all together, different brand positioning. We then worked in close partnership with creative director Robert Matza to express this in the new brand identity.

Uniquely, Dana-Farber Cancer Institute blends innovative science and exceptional patient care into transformative medicine. The bold new logo mark — the Dana-Farber “lens” — visualizes this interplay of science and care as a single integrated and unified approach.