SSRGA

Schwartz Sladkus Reich Greenberg Atlas LLP is a top law firm in New York City, with a passionate team responsible for some of the most prestigious matters and successful cases. Practice areas include health care, corporate, trusts & estates, and more.

After from their former partners, Joseph was commissioned by SSRGA to develop a strong brand positioning and narrative, brand identity and house style, website and intranet, and full page advertisements for their launch — all to be accomplished within 3 months.

Clean lines, minimalism and geometry were the basis for the logo mark, using a timelines typeface inspired by architectural lettering from mid-century New York City. Unlike other sans-serif typefaces which feel German or Swiss, the typeface used for this logo is very American.