Hackensack Meridian Health

New Jersey’s and the nation’s leading healthcare providers, officially merged with Meridian Health, uniting 11 hospitals in seven counties from the New York border to the Jersey shore. The combined health care system has 28,000 employees and nearly 6,000 physicians.

Following an failed effort to position and brand the new entity by a major global branding firm, Joseph, in partnership with HA Roth Consulting and designer Robert Matza, were retained to create a new brand positioning and visual identity for Hackensack Meridian Health.

Hackensack Meridian Health mark designed by
Robert Matza