This type of research involves collecting data from a target audience through online surveys, often using tools such as Google Forms or SurveyMonkey. The data collected can provide insights into customer preferences, behaviors, and attitudes.

A focus group is a small, selected group of individuals who are brought together to discuss a specific topic or product. A digital marketing agency might use this method to gain insights into customer perceptions and opinions of a brand or product.

This involves monitoring social media platforms for mentions of a brand or product, as well as sentiment analysis to gauge customer attitudes and feedback. This can provide valuable insights into how customers view a brand and what their needs and preferences are.

This type of research involves testing a website or app with a group of users to see how easy it is to use and navigate. The data collected can provide insights into areas that need improvement and help optimize the user experience.

This involves conducting in-depth interviews with a target audience to gain insights into their experiences, attitudes, and behaviors. This can provide valuable insights into customer needs and preferences.

This involves conducting research on a specific market or industry to gain insights into trends, customer needs, and competition. This can help a digital marketing agency develop effective strategies and campaigns.