Joseph Orr |
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Co-founding a niché on-demand beauty service, and building a strong market presence through smart app technologies, innovative products and exceptional customer service.

About This Project is an exclusive, mobile manicure and pedicure service that works with clients in their own home or office. Joseph (owner) drafted a compelling brand story focusing on the convenience and time-saving qualities of the service, but also, the value of durability, safety and cleanliness versus going to a traditional salon.


Joseph designed a corresponding visual system that spoke to core customers and which could be applied to various print and digital applications, including marketing collateral and a website and mobile app, which he also developed.


Lastly, Joseph integrating a leading booking system API with the website and mobile application, which allowed to manage appointments, edit customer history and take payments from an employee-based application.


With a new brand firmly aligned with the on-demand lifestyle, is able to easily capture bookings and streamline appointments via website and mobile app and manage contacts from one centralized system, making the entire brand experience for customers and employees seamless.

Brand Positioning, Corporate Identity, Digital Experience, Naming, Visual Branding, Websites & Mobile