Joseph Orr is a senior-level marketing communications consultant and designer who possesses equal parts experience across multiple disciplines, including branding, web and software design, and digital marketing. He is also the founder of two fast-growing beauty companies, maniorpedi.com and maniorpedi.com.mx, which he co-founded and co-manages in New York City with his wife.
For nearly 8 years, Orr apprenticed under Hayes Roth, the former global CMO of Landor Associates – together they founded HA Roth Consulting, a branding firm responsible for such branding projects as Dana-Farber, Hackensack Meridian Health, Consumer Bankers Association, The Jimmy Fund, and Fluor Corporation.
Since 2011, Orr has also served his own business interests and clients across a number of industries, including software, law/lobbying, e-commerce, and luxury products and services. Past clients include Sona Systems, KKC LLP, The Quogue Club, Vale Jewelry, and the Catholic Medical Mission Board, among others.
Orr’s focus is on building strong identities through brand positioning, brand identity design, and brand user-experience design applied in the digital space. Brand user-experience projects often include designing websites and software UI/UX, to complete digital marketing campaign strategy, advertising, and social media management.