MANIORPEDI is an on-demand mobile manicure and pedicure service that services clients in in the convenience of their own home or office.

Joseph drafted a compelling brand positioning focusing on the convenience and time-saving qualities of the service, but also, the value of durability, safety and cleanliness versus going to a traditional salon.

Furthermore, a corresponding visual identity was designed that spoke to core customers and which could be applied to various print and digital applications, including marketing collateral and a website and mobile app.

Lastly, Joseph integrated a leading booking system API with the website and mobile application, which allowed to manage appointments, edit customer history and take payments.

With a new brand firmly aligned with the on-demand lifestyle, is able to easily capture bookings and streamline appointments via website and mobile app and manage contacts from one system, making the entire brand experience for customers and employees seamless.