Annas Bridal Boutique

Based out of Charleston, South Carolina, Annas Bridal Boutique is local retailer selling new and used wedding gowns, suits, and shoes for the entire wedding party. Brands include Vera Wang, Penny Packham, Maggie Sottero, and many other high-end designers.

Joseph was commissioned to develop a word mark that would speak to the nature of the bridal business. Behind the concept are familiar ideas, such as curves and twirls, loops and swashes, ribbons and bows, and naked letters.