Joseph Orr | Hackensack Meridian Health
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Hackensack Meridian Health

Branding New Jersey’s Largest Healthcare System.

About This Project

Hackensack University Medical Center, one of New Jersey’s and the nation’s leading healthcare providers, officially merged with Meridian Health, uniting 11 hospitals in seven counties from the New York border to the Jersey shore. The combined health care system has 28,000 employees and nearly 6,000 physicians.


Internally renamed “Hackensack Meridian Health” (HMH), it now consists of two academic medical centers, nine community hospitals, two children’s hospitals, plus 120 other locations that provide ambulatory, surgical and urgent care and assisted living services to residents of NJ and the NYC metropolitan area.


Following an aborted effort to position and brand the new entity by a major global branding firm, HA Roth Consulting was retained in late July of 2016 to create a new positioning and identity for Hackensack Meridian Health…

Branding, Visual Branding